HCA Healthcare - Humanizing Healthcare

HCA Healthcare

Campaign, Creative Direction, Design, Photography, Film, Editorial

HCA Healthcare was acquiring a few neighborhood hospitals and wanted to build trust quickly with the staff as well as the general public. We created a campaign, wrote a narrative, captured photos and video they could use in promo, and created an editorial piece they could share with staff.

Project Credits

Creative Direction & Design: Zach McNair

Film Director & Editorial: Elizabeth Olmsted

Photographer: Moyo Oyelola